100 Objects

100 diverse objects from the combined collections of 25 Dutch war museums are brought together for a unique exhibition. Ranging from a wool sweater that, because of the textile scarcity, was made entirely out of dog hair to a pair of round spectacles that famous Dutch resistance fighter Hannie Schaft used as a disguise during her missions. The objects, each one with its own special story, showcase the many different sides of WW II. Next to the online exhibition (to be viewed on computer, tablet and smart phone), the objects were also on display in the internationally renowned Kunsthal Rotterdam. The campaign was awarded both a Lovie Award as a Webby Award.

Client: The National Committee for 4 and 5 May

Launch video




The on- and offline exhibition ‘100 objects’ attracted the attention of the national media, such as the NOS, De Wereld Draait Door, Nieuwsuur, Andere Tijden, RTL Boulevard, Heart of the Netherlands as well as of international media such as The Huffington Post and The New York Times, thereby reaching millions of people. As icing on the cake, it won the prestigious Webby Award, the Oscar of the Internet, in 2014, after winning the Lovie Award the year before.

Press coverage