“Make your own Tikkie GIF sticker, share it on social and win tickets for the finale”, this was the message on our stand and the social channels of the ABN AMRO World Tennis Tournament. All visitors were able to create their own GIF sticker at the ‘Tikkie’ stand, the GIFs were directly shared on all social media channels via Giphy and could instantly be used on iMessenger and WhatsApp. In addition, everyone received a print out of their own (comic) story.
During the World Tennis Torunament and in the days that followed, we reached about 600,000 people with all the GIF stickers. In addition, about 14,000 people saw the stories on the social media channels of WTT and Tikkie.