At the end of the Second World War the torch symbolised the liberation of The Netherlands. We keep the fire alive by telling the story of WOII, from generation to generation. With a print, online and photobooth campaign, we collected stories and quotes around liberation and freedom throughout the country. And we asked everyone to carry the torch as a symbol of remembrance.
Due to the great press coverage and social media attention we reached around 920.000 people.
The ‘Selfie for freedom’ attracted a lot of press. Het Parool, RTL Nieuws, de Telegraaf, LINDA, Elsevier, Metro, the NOS and many local media wrote about the selfie booth that traveled through the country for 2 weeks.