The ultimate test

Profile Tyrecenter knows the exact driving conditions of each and every tyre. And what better way to prove the company’s confidence in its own tyres, than using family members for some tests. As children, wives and parents of employees serve as traffic cones and slalom tracks, the ultimate proof is there: Profile Tyrecenter knows all about tyres.

Client: Profile Tyrecenter


Making of

5 seconds billboard , TV Belgium