On 4 May 2020, due to the Covid measures, we had to commemorate the war victims from home instead of visiting one of the many war memorials. To still pay attention to the monuments and their special stories, we started the initiative ‘Flowers for May 4’, together with the payment app ‘Tikkie’ and the National Committee of 4 and 5 May. Everyone could donate flowers through Tikkie, which were placed at the war memorials throughout the Netherlands on 4 May. We are very proud that we were able to bring together our favorite clients for this project.
In just 6 days, nearly 16,000 bunches of flowers (of € 4.50 per bunch) were donated, resulting in over 300,000 tulips that were laid at 75 monuments, 75 years after the liberation of the Netherlands. An overwhelming result that exceeded expectations by over 300%.