A national search for the 50 most appealing photos per province eventually leads to the ‘Second World War in 100 photos’. All photos are presented on as well as videos in which (well-known) Dutch people explain their personal photo of choice.

Client: NIOD

Campaign site


The search for the 50 most appealing photos had already generated a lot of national and regional press attention for the project. The national announcement of ‘the 100 photos’ on Monday 4 May, followed by a broadcast at the NOS, completed the success. The broadcast was watched by more than a million people and there was also a lot of attention in media such as the Volkskrant, the AD, the various RTV broadcasters and on social media.


In the press