SNP Natuurreizen (nature travels) keeps you informed about all the luxury of outdoor activities and holidays. Forget all those highly ranked hotels and glamour accommodations, a private theatre or rain shower can also be found outside.
The campaign has been running successfully since 2011, it only ended after 6 years. ‘DPG Media’ chose to use the ads 72 times as a stopper, which means they’ve placed it for free in some of their titles, representing a gross media worth of € 982.000. Furthermore, we are particularly proud that the ‘Noordhoff Uitgevers’ (publisher) has included “Northern Lights – theater” as teaching material in its textbooks.