Netflix Prison Bus

To promote the new Orange Is The New Black season on Netflix, a special Prison Bus toured throughout The Netherlands. From a mug shot and a line-up outside the bus to being behind bars, GIFs were all over the place.

Client: Netflix

GIF ‘behind bars’

Results

Within 2 event days we reached over 65.500 people, that actively participated; 2.700 mensen had their GIF taken at the event and more than 60.000 people shared, liked and commented via social media.