Van Gogh

Museum Night at the Van Gogh Museum in Amsterdam was all about emotions, in line with the exhibition ‘Van Gogh dreams – a journey through his mind’, stating his different moods. For this activation, everyone could ‘take a picture’ with their own aura.

Picture your aura

Van Gogh Museum

Results

Long queues for the Aura booth at the Van Gogh Museum during Museum Night: in one night, about 1.400 people took a picture with their aura. Up to 68.000 people saw these aura’s on social media.