For two months visitors of Amsterdam Airport Schiphol could have their photo taken in the special GIF booth & at the same time relax in the custom-made area we created for ABN AMRO. The first month was dedicated to Tikkie, the friendly (back) payment app. The second month was to promote The Forgotten Child, a foundation that ABN AMRO fully supports.
This brand activation campaign reached around 133,000 people in two months. In addition, many donations for Het Vergeten Kind were collected through the built-in (voluntary) payment module.