Calvin Klein on tour

Visitors of Hudson’s Bay and De Bijenkorf in Rotterdam, The Hague and Amsterdam found themselves on the back seat of a taxi in New York. As proof of their ‘near-visit’ to New York, they were given an instant photoprint which, entirely in style, was handed to them in a Calvin Klein Jeans branded photowallet.

Client: Calvin Klein

Instant photos

In-store

Results

This campaign won the ‘Best of the Year’ award within PVH (holding company of Tommy Hilfiger, Calvin Klein, among others).