Hema Regenjaszie

To celebrate HEMA’s rainwear collection, kids could jump around in a set made of rain puddles and clouds and have their photo instantly taken (and shared). And they of course chose one or more items from the special rain collection to jump around with, from jackets to boots and umbrellas.

Instant photos

Results

Within sixteen days we reached a total of more than 771,800 people with this instore activation; 6,800 people directly at the event and more than 765,000 people via social media.