Easter fun

Easter fun at the HEMA Easter egg pop-up shop in Amsterdam and Paris. In the lead up to Easter, everyone could take a dive into the disco dip ball pit and at the same time have their photo taken. People walked out with an instant photo print (and off course with delicious chocolate eggs from the HEMA).

Client: HEMA

Photos (instant print & shared on social)

Pop-up store in Paris

Results

Within four weeks we reached a total of more than 771,800 people with this (pop-up) in-store activation; 31,500 people directly in the stores in Amsterdam and Paris and more than 4,000,000 people through free publicity and social media.