Netflix prison bus

For the new Orange Is The New Black season on Netflix, a special Prison Bus toured throughout The Netherlands. From a mug shot and a line-up outside the bus to being behind bars, GIFs were all over the place.

Client: Netflix

GIF ‘behind bars’

Results

Within 2 event days we reached over 21.000 people; 2.700 mensen directly at the event and more than 18.300 via social media.