Secret
Services

How do you explain to your customers that their sat nav has way more options than they know (without making them and TomTom, with their ‘no manual needed’ proposition, look stupid)? Well, you tell them it was kept a secret on purpose! ‘Secret Services’ reveals how your TomTom reads your children bedtime stories and how you can delete your recent destinations. An interactive, international manual, full of undiscovered features and an official ‘don’t tell tell a friend’-option.

Client
TomTom

Results
1.100.000 international visitors in 1 week

Awards
Webby Award